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Адрес магазина: Санкт-Петербург, Литейный пр., 57
Каталог

You Talkin' To Me? : Rhetoric from Aristotle to Trump and Beyond 

1955 ₽
Нет в наличии.
Автор Leith S.
Издательство PROFILE BOOKS
Год издания 2019
Переплет Мягкий
Страниц 336
Формат 130x200 мм
Язык Английский
ISBN 978-1-78816318-7
Артикул 1178656
Rhetoric gives our words the power to inspire. But it's not just for politicians: it's all around us, whether you're buttering up a key client or persuading your children to eat their greens. You have been using rhetoric yourself, all your life. After all, you know what a rhetorical question is, don't you?

In this updated edition of his classic guide, Sam Leith traces the art of argument from ancient Greece down to its many modern mutations. He introduces verbal villains from Hitler to Donald Trump - and the three musketeers: ethos, pathos and logos. He explains how rhetoric works in speeches from Cicero to Richard Nixon, and pays tribute to the rhetorical brilliance of AC/DC's "Back In Black". Before you know it, you'll be confident in chiasmus and proud of your panegyrics - because rhetoric is useful, relevant and absolutely nothing to be afraid of.

PROFILE BOOKS

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