Наверх
logo_simplelogoUntitledsort-ascUntitled 2Untitled 3

The Copy Book (Bibliotheca Universalis)

The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
The Copy Book (Bibliotheca Universalis)
Артикул 1112545
Издательство TASCHEN
Год издания 2018
Формат 145x195
Количество страниц 544
Переплёт Твёрдый
Язык Английский
ISBN 978-3-8365-6852-4
Поделиться в соцсетях
2548 руб.
В наличии 1 шт.
шт.
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today-a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals-often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes. The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a "must-have" book for people in advertising and marketing, it is also a "should-have" for anyone who needs to involve or influence people, by webpage, on paper, or in person.
164.3 руб. 173 руб.
586 руб.
97 руб.
160.5 руб. 169 руб.
208 руб. 219 руб.
627.9 руб. 661 руб.
520.6 руб. 548 руб.
546 руб.
3399 руб.
568 руб.
1434 руб.
1379 руб.
378 руб.
1487 руб.
378 руб.
1304 руб.
423 руб.
378 руб.
378 руб.
1892 руб.
378 руб.