Parr lived in the West of Ireland between 1980-82. He photographed traditional aspects of rural life, such as horse fairs and dances, but also looked at the first hint of Ireland s new wealth in the shape of the bungalows that were springing up everywhere, replacing more traditional dwellings. During subsequent trips to Ireland he explored the new estates around Dublin and the introduction of the first drive-through McDonald s. Parr also looked at the North and documented how, after the Good Friday agreement, the Troubles became the focus of a new tourist boom. The final chapter of this book portrays a contemporary Dublin where start-up companies are thriving, the docks area is being gentrified and where icons of wealth and modernity such as the flat white can be everywhere. Ireland has also now voted to allow both abortion and gay weddings, developments that would have been unthinkable 40 years ago. The book includes an introduction by the acclaimed journalist Fintan O Toole.