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Art of Advertising by Lambert Julie Anne (Julie Anne Lambert)

Art of Advertising by Lambert Julie Anne
Art of Advertising by Lambert Julie Anne
Art of Advertising by Lambert Julie Anne
Art of Advertising by Lambert Julie Anne
Артикул 1125654
Издательство Bodleian Lybrary
Год издания 2020
Формат 238x260
Количество страниц 256
Переплёт Твёрдый
Язык Английский
ISBN 978-1-85124538-3
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4450 руб.
В наличии 1 шт.
Advertisers in the nineteenth and early twentieth century pushed the boundaries of printing, manipulated language, inspired a new form of art and exploited many formats, including calendars, bookmarks and games. This collection of essays examines the extent to which these standalone advertisements – which have survived by chance and are now divorced from their original purpose – provide information not just on the sometimes bizarre products being sold, but also on class, gender, Britishness, war, fashion and shopping. Starting with the genesis of an advertisement through the creation of text, image, print and format, the authors go on to examine the changing profile of the consumer, notably the rise of the middle classes, and the way in which manufacturers and retailers identified and targeted their markets. Finally, they look at advertisements as documents that both reveal and conceal details about society, politics and local history. Copiously illustrated from the world-renowned John Johnson Collection of Printed Ephemera and featuring work by influential illustrators John Hassall and Dudley Hardy, this attractive book invites us to consider both the intended and unintended messages of the advertisements of the past.
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